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We Fasted. We Prayed. We Resisted. And Together—We Made History.

Be a part of the movement and sign the pledge below. 

"Nothing is more powerful than an idea whose time has come." – Victor Hugo

Sign and share! We are our ancestors' wildest dream and our future's greatest hope.

The first phase of TargetFast.org merchandise is here — our signature t-shirt: "Stay On Target.”

It is not just a shirt. It is a statement.
It is the fruit of a people who are no longer waiting for permission to be seen, heard, or valued. 

Join the 150,000 and counting.
Support the Movement.

I am Dr. Jamal Harrison Bryant—

What started as a sacred 40-day fast has now transformed into a national movement—a spiritual and strategic force fueled not by outrage, but by hope, courage, and conviction.

Thank You. 150,000 Strong—We Could Not Have Done This Without You.

To every person who signed the pledge at TargetFast.org... 
To every church, influencer, pastor, organizer, business owner, and believer who stood in solidarity with us...
Thank you.
 
Your commitment made this more than a campaign—it made it a movement.

The Birth of TargetFast

TargetFast.org was never about punishing a brand.
It was—and is—about holding power accountable.

When Target made promises to our community and quietly broke them, we stood firm.
Not with bitterness, but with boldness.
Not with vengeance, but with vision.

We didn’t simply react—we reclaimed our power.

We stood not just for Black communities, but with every voice pushed to the margins.

What We Accomplished—Because of You

Your impact shook the walls of a billion-dollar corporation:

This didn’t happen by chance.
This wasn’t a trending moment.
This was people power. Strategic. Sacred. Unstoppable.

And now— we build.

Our Country Is in Crisis—But We Are Not Afraid

Black history is being rewritten.
Black monuments are being removed.
Black and Brown students are being silenced, deported, and denied.
And DEI is being dismantled across the board.

But we do not shrink in the face of challenge.
We do not retreat in the face of injustice.

We organize. We strategize. We rise.

What We Believe

This is now a boycott & wake up call!

We challenge every Black consumer to see each dollar as a vote.
Each purchase as a proclamation.
Each moment of resistance as a step toward collective liberation.

This is not about canceling—it’s about clarifying our convictions.
Not about division—but about direction.
Not just resistance—but renewal.

What We Know

• Black consumers contribute over $1.6 trillion annually to the U.S. economy
• Strategic spending influences corporate policy and public opinion
• #TargetFast reached international platforms and ignited conversations across faith, activism, and business
• Community reinvestment is no longer optional—it’s essential

Where We Go From Here

The first 40 days were not the finish line.
They were the foundation.
 
This is the beginning of a new era of intentional action, bold partnerships, and spiritual power. 

Support the Movement

Every time you purchase JHB Movement merchandise, you’re fueling:

• National town halls that build local momentum
• Educational tools and digital campaigns for economic justice
• Support for Black-owned businesses and ethical alternatives
• Accountability initiatives challenging corporations and policymakers alike

Let your wardrobe speak the truth. Let your purchase serve purpose.

Hold the Line 

We have fasted and we have spoken.
We have stood, and now—we soar.
 
We will not be moved.
We will not be silenced.
We will not be stopped.
 
Hold the line.
Lift your voice.
Join the movement.
 
This is TargetFast.org—
Where faith meets resistance,
And power meets purpose.

From Fast to Boycott: A Strategic Shift in Our Collective Power 

We are entering a new phase of this movement. What began as the Target FAST — a moral witness and urgent call for justice — now evolves into a full Target BOYCOTT. This shift marks not an end, but a deepening of our commitment to justice and accountability.

Until Target comes to the table with serious, concrete proposals to meet our four demands, we will remain in this posture. Silence and delay are no longer acceptable. Our communities deserve action, not platitudes. Our demands are not radical — they are righteous, reasonable, and long overdue.

It is vital to remember: this boycott is a coalition effort. It is not about any single individual, personality, or public figure. It is about people. It is about power. It is about principle. We stand shoulder to shoulder — workers, organizers, elders, youth, people of faith, people of conscience — in a collective refusal to support a corporation that refuses to hear us.

Together, we are drawing a line. Together, we are demanding justice. And together, we will win!

• Target’s valuation fell by $2 billion
• Their stock dropped by 57%
• They’ve lost over $4 billion since January 2024
• Foot traffic and online engagement are steadily declining

What We Believe

This is now a boycott & wake up call!

We challenge every Black consumer to see each dollar as a vote.
Each purchase as a proclamation.
Each moment of resistance as a step toward collective liberation.

This is not about canceling—it’s about clarifying our convictions.
Not about division—but about direction.
Not just resistance—but renewal.