What We Believe

This is now a boycott & wake up call!

We challenge every Black consumer to see each dollar as a vote.
Each purchase as a proclamation.
Each moment of resistance as a step toward collective liberation.

This is not about canceling—it’s about clarifying our convictions.
Not about division—but about direction.
Not just resistance—but renewal.

Join the Movement

1. Sign the Pledge — Commit to values-driven spending and economic accountability.
2. Purchase TargetFast Merchandise — Your dollars support:
   • National town halls
   • Educational campaigns
   • Resources for Black-owned businesses
   • Tools for holding corporate power accountable

3. Let your wardrobe speak truth. Let your purchase serve purpose.

4. Contact Dollar General — Let them know we’re watching.
5. Educate Your Circle — Share this movement with your church, your classroom, your dinner table.

This Is the Work

Not just of prophets or preachers.
But of parents. Entrepreneurs. Educators. Believers.

Let us march with our minds.
Let us protest with our purses.
Let us resist with our receipts.

This is TargetFast.org
Where faith meets resistance.
And where power meets purpose.

Our Demands for Dollar General

1. Address systemic racism within the corporate culture.
2. Expand contracts to Black-owned vendors.
3. Create a Community Reinvestment Fund.
4. Restore and strengthen DEI infrastructure.

From Fast to Boycott: A New Chapter in Our Collective Power

When Target broke its promises to our community — pledges made after the murder of George Floyd — we acted. Our response was not rooted in cancel culture, but in moral clarity. We demanded:  

• A fulfillment of their $2 billion pledge to the Black business community.
• Deposits of $250 million into 23 Black-owned banks.
• The establishment of 10 retail training centers at HBCUs.
• A full restoration and recommitment to DEI principles.

Because of You: What We Accomplished

This was not a moment. It was a movement. Strategic. Sacred. Unstoppable.

• Target’s stock dropped 57%.
• The company’s valuation declined by $2 billion.
• It has lost over $4 billion since January 2024.
• Foot traffic and online engagement continue to drop.

More than 200,000 of you stood with us. You signed the pledge. You changed your spending habits. You spread the word. And together, we moved the needle:

Where We Go From Here

This movement is not merely about corporations. It is about consciousness. It is about the economy of our values, the stewardship of our dollars, and the future of our families. 

We must become educated consumers. 
We must teach our children the language of ownership. 
We must turn every checkout line into a voting booth. 

This next phase of TargetFast is about financial literacy, Black entrepreneurship, and economic resistance. We are building a coalition of informed buyers, strategic sellers, and spiritual leaders. 

Dr. Bryant is not just calling for a boycott. He is calling for a re-education of our people—a prophetic push to return dignity to the Black dollar.

Privacy Policy I Terms of Use I Sitemap

We Fasted. We Prayed. We Resisted. And Together — We Are Making History.

I am Dr. Jamal Harrison Bryant. A preacher, yes. A pastor, yes. But above all, I am a servant to the people.

What began as a 40-day Lenten fast has become a national movement — a spiritual act turned into strategic power. We did not simply withhold our dollars. We ignited a shift in the consciousness of a people. Not out of rage, but out of remembrance. Not out of protest, but out of purpose.

We fasted, not just from a store, but from silence. We turned prayer into protest, and protest into policy. We are no longer asking for change. We are becoming it.

They did not respond

So we shifted from a fast to a full boycott. Because silence is complicity, and delay is denial.
This is no longer just a fast. Target is cancelled. We aren’t going back.

We now call for the resignation of Target’s CEO. This is not about punishment. It is about principle.

On May 25, 2025 — marking five years since the murder of George Floyd — churches, pastors, and organizations across the country held 9-minute and 29-second prayer gatherings outside Target stores. CNN, Fox, and national media bore witness. But the real power came from you. From your prayer. Your presence. Your peace.

DOLLAR GENERAL AIN’T WORTH A DIME!

Now we shift our focus. Our next target: Dollar General — a retail giant that has systematically
excluded Black professionals from leadership, silenced DEI initiatives, and retaliated against
their own Chief Diversity Officer.

Why Dollar General? The Facts You Need to Know

Dollar General is a Bad Actor Profiting Off Reputation

Dollar General, with over 19,600 stores across the U.S., predominantly serves low-income, rural, and underserved urban communities. Here's a comprehensive overview of its customer demographics, store locations, and community impact:

Message: Commit to advancing equity and opportunity, 
addressing food insecurity, and
reinstating DEI initiatives.
Call Dollar General HQ: 1-877-463-1553
Email: custsvc@dollargeneral.com
Mail: 100 Mission Ridge, Goodlettsville, TN 37072

We are not just consumers. We are stakeholders. And we will no longer finance our own oppression.

What We Believe

This is not about canceling.
It is about clarifying.
This is not about division.
It is about direction.
This is not about resistance alone.
It is about renewal.

Every dollar we spend is a declaration of what we value.

Every purchase is a proclamation of what we believe.

We believe that economic justice is spiritual work.
And we are called to it.

Customer Demographics

• Dollar General has 3x the footprint of Target and Walmart combined.
• Income & Household Profile: The typical Dollar General shopper is an older worker with a high school education, residing in a two-person household in a rural area, and earning less than $40,000 annually.
• Racial Demographics: While the majority of customers are white, Dollar General is notably popular among Black consumers. In focus groups, 68% of Black or African American participants viewed the store as providing an inclusive shopping experience.
• Customer Satisfaction: African American/Black customers reported a Customer Satisfaction (CSAT) score of 52%, higher than the overall average, indicating a relatively positive perception among Black shoppers.

Store Locations & Community Presence

• Rural Dominance: Approximately 80% of Dollar General stores are situated in towns with populations under 20,000, highlighting a strategic focus on rural areas.
• 75% of the United States lives within a 5-mile radius of a Dollar General.
• Urban Footprint: While primarily rural, Dollar General also operates in low-income urban neighborhoods. However, their urban presence is less pronounced compared to competitors like Family Dollar.
• Geographic Distribution: States like Texas, Georgia, and Ohio have the highest concentration of stores, reflecting a strategy to maximize reach in both rural and underserved urban communities.

Community Impact & Criticisms

• Economic Displacement: The introduction of Dollar General stores in rural areas has been linked to a significant increase in the closure of local grocery stores, with rural communities experiencing a threefold higher likelihood of such closures compared to urban areas.
• Food Deserts: By often replacing full-service grocers with limited fresh food offerings, Dollar General has been criticized for contributing to the proliferation of food deserts, particularly in low-income and minority communities.
• Labor Practices: The company has faced scrutiny over labor conditions, including low wages and safety violations, leading to its inclusion in OSHA's severe violator enforcement program.

The Myths and the Truths

• Myth: Dollar General provides economic development.
  Truth: It often replaces local businesses with low-wage, part-time jobs and contributes to long-term economic stagnation.
• Myth: Dollar General helps solve food insecurity.
  Truth: It offers processed, high-cost items without nutritional value, making communities more vulnerable.
• Myth: Dollar General is affordable for the poor.
  Truth: Many products are priced higher per unit than at traditional stores, making poverty more expensive.
• Myth: Dollar General is a passive retailer.
  Truth: The company actively lobbies to expand and block zoning reforms that might curb their unchecked growth.
• Myth: Dollar General gives back to the communities it serves.
  Truth: It has no comprehensive DEI strategy and minimal philanthropic presence in Black communities.
• Myth: Dollar General is just another small store.
  Truth: It has 3x the footprint of Target and Walmart combined and contributes to economic and nutritional decline.
• Myth: Dollar General jobs are a step up.
  Truth: The company has high turnover, poor safety, and few advancement opportunities.
• Myth: Dollar stores are apolitical.
  Truth: Dollar General actively lobbies against community protections and contributes to zoning that enables their unchecked growth.

Fast. Pray. Resist.

[Use the Voter Wallet Now]